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Fill in the blank: Personalization tokens and list segmentation are both examples of using _____ in email.

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Fill in the blank: Personalization tokens and list segmentation are both examples of using _____ in email.
  A)  A/B testing
  B)  lead nurturing
  C)  content
  D)  context
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.