Home › Certified WooRank Experts In a PPC model, the advertiser optimizes for impressions rather than the acquisition of clicks. By · Tuesday, December 13, 2016 In a PPC model, the advertiser optimizes for impressions rather than the acquisition of clicks. A) FALSE B) TRUE Answer: A Certified WooRank Experts GA Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.