CTR is calculated by the below formula:

By ·
CTR is calculated by the below formula:

A) (clicks*impressions)/1000
B) (clicks/impressions)*1000
C) (clicks*impressions)/100
D) (clicks/impressions)*100

Answer: B
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.