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Which of the following is true about apps?

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Which of the following is true about apps?


  • Apps are more geared towards retention, loyalty, and engagement
  • Apps are more geared towards acquisition purposes
  • Once a user downloads an app, they are likely to return and engage with it
Answer is – once a user downloads an app, they are likely to return and engage with it
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.