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When you use a flexible bid strategy, it will automatically optimize your bids based on:

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When you use a flexible bid strategy, it will automatically optimize your bids based on:


  • Your search terms data
  • Your remarketing list
  • Your Quality Score
  • Your performance KPI (Key Performance Indicator)
Answer is – Your performance KPI (Key Performance Indicator)
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.