Automatic bidding is ideal for advertisers who:

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Q- Automatic bidding is ideal for advertisers who:


Want to set their own bids for individual keywords
Want to save time managing bids based on hundreds of signals
Don’t want to spend a lot of time managing keywords
Want to set their own bids for individual ad groups

Answer is – Don’t want to spend a lot of time managing keywords
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.