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If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

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If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?


  • Target cost-per-acquisition (target CPA) bidding
  • Maximum cost-per-acquisition (max. CPA) bidding
  • Enhanced cost-per-click (ECPC) bidding
  • Maximum cost-per-click (max. CPC) bidding
Answer is – Maximum cost-per-click (max. CPC) bidding
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.