If your ad rotation is set to one of the "optimize" options, and there are multiple variations of your text ads within the same ad groups, Adwords will:

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If your ad rotation is set to one of the "optimize" options, and there are multiple variations of your text ads within the same ad groups, Adwords will:

Answer - Automatically show the ad within the highest maximum CPC the most often.

GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.