Choosing the "optimize for clicks" or "optimize for conversions" ad rotation setting causes what to happen?

By · Tuesday, December 23, 2014

Choosing the "optimize for clicks" or "optimize for conversions" ad rotation setting causes what to happen?

Answer - It allows your campaign to show ads more often, which can increase impressions.

Google Adwords Question

Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.