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Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)Select All Correct Responses

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Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)Select All Correct Responses

  • Set up a Custom Dimension in Google Analytics
  • It is not possible to pass conversion attributes
  • Set up a custom Floodlight variable in Google Tag Manager
  • Set up a custom Floodlight variable as a dimension in Search Ads 360

Correct answers are:

Set up a custom Floodlight variable in Google Tag Manager
Set up a custom Floodlight variable as a dimension in Search Ads 360
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.