Home › search ads 360

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

By ·
When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

  • 3-4 weeks
  • 2 weeks
  • 3 months
  • 1 week

Correct answer is:

3-4 weeks
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.