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What attribution model assigns all credit to the last click on a paid search ad before a conversion?

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What attribution model assigns all credit to the last click on a paid search ad before a conversion?

  • Data-Driven
  • Position-based
  • Last paid search interaction
  • First interaction

Correct answer is:

Last paid search interaction
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.