Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

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Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

  • Users who are female and have children
  • Users 25 to 34 years old who have their browser set to Spanish
  • Users who engaged in a social media or email campaign
  • Users who viewed a page on a website, then watched a video

Correct answer is:

Users who are female and have children
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.