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In what order should new entities be created (assuming no campaigns already exist)?

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In what order should new entities be created (assuming no campaigns already exist)?

  • Campaign > Ad Group > Ad > Keyword
  • Keyword > Ad Group > Campaign
  • Keyword > Campaign > Ad Group
  • Ad Group > Keyword > Campaign

Correct answer is:

Campaign > Ad Group > Ad > Keyword
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.