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In Multi-Channel Funnel Reports, how are default conversions credited?

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In Multi-Channel Funnel Reports, how are default conversions credited?

  • Second to last campaign, search, or ad
  • Last campaign, search, or ad
  • Equal credit along the conversion touchpoints
  • First campaign, search, or ad

Correct answer is:

Equal credit along the conversion touchpoints
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.