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During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

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During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

  • Decrease bidding portfolio by 1 low-performing keyword
  • Decrease maximum bid in the bid strategy setting 40%
  • Decrease CPA target of bid strategy 60%
  • Increase bidding portfolio by 2 new keywords

Correct answers are:

Decrease maximum bid in the bid strategy setting 40%
Decrease CPA target of bid strategy 60%
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.