What is stored in a Tag Manager container?

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What is stored in a Tag Manager container?

·         A grouping of all of your Tag Manager accounts.
·         A collection of variables defined in Tag Manager.
·         A Javascript object that holds data passed from your website
·         A collection of website tags and triggers
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.