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If you wanted to dynamically capture the values of conversions associated with your AdWords tag, what would you put in the Conversion Value field?

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 If you wanted to dynamically capture the values of conversions associated with your AdWords tag, what would you put in the Conversion Value field?

·         A built-in Referrer variable that records conversion URLs
·         A user-defined variable that records conversion amount
·         The median amount users spend according to Analytics
·         The projected amount users will spend according to Analytics
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.