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For Dynamic Remarketing, what will you need to set up in Analytics to collect information from the Data Layer and send it to AdWords?

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For Dynamic Remarketing, what will you need to set up in Analytics to collect information from the Data Layer and send it to AdWords?

·         Custom Metrics
·         Custom Dimensions
·         Enhanced Ecommerce
·         Event tracking
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.