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What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?

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What is the set of rules that determines how sales and conversions get attributed based on touch-points in the conversion path?
Channel Groupings
Multi-Channel Funnels
Conversion tracking
Attribution modeling

 Correct answer is:

 Attribution modeling
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.