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In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?

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In Multi-Channel Funnel Reports, which channel could NOT be credited with a conversion?
Television commercials
Paid and organic search
Website referrals
Social network

 Correct answer is:

 Television commercials
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.