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In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

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In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.
True
False

 Correct answer is:

 False
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.