Home › Google Analytics Certification By default, which of these is NOT considered a “medium” in Google Analytics? By · Wednesday, April 12, 2017 By default, which of these is NOT considered a “medium” in Google Analytics? Google Organic Referral CPC Correct answer is: Google Google Analytics Certification GA Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.