You’ve just completed all your research on your new lead. Now it’s time to pick up the phone! What are the 4 guidelines to keep in mind when connecting with your leads over the phone?

You’ve just completed all your research on your new lead. Now it’s time to pick up the phone! What are the 4 guidelines to keep in mind when connecting with your leads over the phone?
  A)  Build rapport, know your audience, speak the prospect’s language, be helpful
  B)  Be nice, know your audience, follow your own agenda, be helpful
  C)  Build rapport, sound happy, be helpful, schedule follow up call
  D)  Sound interested, know your audience, follow your own agenda, schedule follow up call