Which of the following should you not focus on to make a page easy to understand and crawl?

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Which of the following should you not focus on to make a page easy to understand and crawl?
  A)  Topics
  B)  Inbound links
  C)  Formatting of content
  D)  Design

GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.