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Which of the following is/are good metric(s) for your Marketing team to track in order to measure progress towards their goal?

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Which of the following is/are good metric(s) for your Marketing team to track in order to measure progress towards their goal?
  A)  Revenue pipeline generated Leads
  B)  Marketing qualified leads generated
  C)  Actual revenue achieved
  D)  Any of the above
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.