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Which of the following is NOT a metric to consider when analyzing a content offer?

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Which of the following is NOT a metric to consider when analyzing a content offer?
  A)  Number of leads generated
  B)  Number of social shares
  C)  Open rate
  D)  Performance by format type
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.