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Which of the following is NOT an inbound best practice?

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Which of the following is NOT an inbound best practice?
  A)  Create remarkable content
  B)  Use buyer personas
  C)  Leverage your content
  D)  Utilize PPC and pop-up ads
  E)  Use the Buyer’s Journey
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.