Which is NOT a best practice for publishing on social media networks?

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Which is NOT a best practice for publishing on social media networks?
  A)  Always use an auto-publishing tool to save time
  B)  Share relevant industry content
  C)  Customize your content for different social media channels
  D)  Create a social media style guide
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.