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What is/are the best type(s) content to post to Twitter?

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What is/are the best type(s) content to post to Twitter?
  A)  Visual and concise
  B)  Thorough and informational
  C)  Depends on your persona
  D)  A & C
  E)  A & B
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.