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What do a CTA, landing page, and thank you page create when working together?

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What do a CTA, landing page, and thank you page create when working together?
  A)  Conversion path
  B)  Promotion strategy
  C)  Marketing optimization
  D)  Marketing promotion
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.