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What are the two keys to creating remarkable content?

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What are the two keys to creating remarkable content?
  A)  Buyer personas and the Buyer’s Journey
  B)  The Inbound Methodology and buyer personas
  C)  Buyer personas and those personas’ goals and challenges
  D)  The Buyer’s Journey and buyer demographics
  E)  The Inbound Methodology and the Buyer’s Journey
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.