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What are the three elements you must get right in order to be successful with your email marketing?

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What are the three elements you must get right in order to be successful with your email marketing?
  A)  Context, actionability, and target
  B)  Context, audience, and target
  C)  Content, actionability, and timing
  D)  Content, audience, and timing

GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.