Home › HubSpot Inbound Certification It’s not what you but how you make them that creates a lasting relationship By · Tuesday, January 24, 2017 It’s not what you ____, but how you make them ____ that creates a lasting relationship. A) say, feel B) say, care C) do, feel D) do, look HubSpot Inbound Certification GA Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.