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How do personas factor into your social media strategy?

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How do personas factor into your social media strategy?
  A)  The way in which you position your content
  B)  The networks that you post on
  C)  They can be a source of inspiration for your content
  D)  All of the above
  E)  Creating Content with a Purpose

GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.