Home › HubSpot Inbound Certification Content is defined by 3 things. What are they? By · Tuesday, January 24, 2017 Content is defined by 3 things. What are they? A) Purpose, format, and topic B) Who, how, and why C) Audience, creator, and distributor HubSpot Inbound Certification GA Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.