Buyers have so much information available to them that they typically have already made 30% of their purchase decision before even talking to a sales rep.

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Buyers have so much information available to them that they typically have already made 30% of their purchase decision before even talking to a sales rep.
  A)  TRUE
  B)  FALSE
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.