According to the marketing and sales funnel, prospects are defined as:

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 According to the marketing and sales funnel, prospects are defined as:
  A)  Website visitors who have signed up for a blog or an email newsletter
  B)  Anyone in the sales and marketing funnel who has requested a demo or trial
  C)  A lead that has expressed interest in purchasing your product/service
  D)  Anyone that has downloaded a content offer
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.