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A landing page and its associated offer must be in harmony with what your buyer persona(s) are looking for based on where they are:

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A landing page and its associated offer must be in harmony with what your buyer persona(s) are looking for based on where they are:
  A)  In the Buyer’s Journey
  B)  On your website
  C)  On your blog
  D)  In the Inbound Methodology
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.