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In the linear attribution model in Google Analytics:

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 In the linear attribution model in Google Analytics:

 A) each touchpoint in the conversion path would share equal credit for a sale
B) the middle touchpoint in the conversion path would receive 100% credit for the sale
C) the first touchpoint in the conversion path would receive 100% credit for the sale
D) the last touchpoint in the conversion path would receive 100% credit for the sale

 Answer: A
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.