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Your ad has a high click-through rate, but a low conversion rate. Which of the following might help increase your conversion rate?

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 Your ad has a high click-through rate, but a low conversion rate. Which of the following might help increase your conversion rate?

A)  Increase the number of keywords you’re bidding on

B)  Improve the user experience on your landing page

C)  Increase your budget

D)  Increase your keyword bid prices

Answer - Improve the user experience on your landing page
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.