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Coho Winery wants its ad to display for the keyword “cabernet sauvignon” only when a customers search query matches the exact keywords in exactly the same order. Which keyword match option should they select?

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Coho Winery wants its ad to display for the keyword “cabernet sauvignon” only when a customers search query matches the exact keywords in exactly the same order. Which keyword match option should they select?

A)  Broad match

B)  Exact match

C)  Phrase match

D)  Negative keyword

Answer - Exact match
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.