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You should use multiple ad groups when you want to:

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You should use multiple ad groups when you want to:


  • Set a different priority on bidding within the same Shopping campaign
  • Use a different bid modifier for products in the same Shopping campaign
  • Link products from a different Merchant Center account
  • Target a different country within the same Shopping campaign
Answer is – Set a different priority on bidding within the same Shopping campaign
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.