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What should Brian take into account when optimising the ‘title’ attribute for his new line of bicycles?

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What should Brian take into account when optimising the ‘title’ attribute for his new line of bicycles?


  • Include the bike style name only
  • Use special characters such as exclamation marks
  • Include relevant attributes in the title such as brand, size and colour
  • Add additional keywords at the end of the title
Answer is – Include relevant attributes in the title such as brand, size and colour
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.