What is the most common way for advertisers to monetize their app?

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What is the most common way for advertisers to monetize their app?


  • Ad buys Driving traffic to their mobile website to complete purchase
  • In-app purchases
  • Charging for app downloads from the Apple iTunes or Google Play store
Answer is – In-app purchases
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.