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What does impression share indicate about a product group?

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What does impression share indicate about a product group?


  • It predicts your product group’s future impressions
  • It shows how many impressions your product group has received divided by the estimated number that it was eligible to receive
  • It provides an average benchmark of all similar products from other retailers
  • It shows your product group impressions relative to other product groups in the same campaign
Answer is – It shows how many impressions your product group has received divided by the estimated number that it was eligible to receive
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.