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What are Viewable impressions:

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Viewable impressions:
  • Allow you to only pay for video ads that are viewed within an hour
  • Allow you to only pay for those ads that are actually viewed
  • Allow you to pay for ads that are viewed and also converted
Answer is –  Allow you to pay for ads when they are displayed in a viewable position
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.