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To understand the full value of mobile, you must take into account:

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To understand the full value of mobile, you must take into account:


  • Cross device and mobile conversions
  • App downloads, calls, store visits, cross device conversion, mobile conversions
  • Utilization of mobile ad formats, extensions, app and mobile site design best practices
  • Mobile conversions
Answer is – App downloads, calls, store visits, cross device conversion, mobile conversions
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.