Home › Mobile Advertising Certification

To find the right mobile bid, you would calculate

By ·
Q – To find the right mobile bid, you would calculate:
(mobile conversion rate / desktop conversion rate) x 100
(desktop conversion rate/ mobile conversion rate) – 1
(mobile conversion rate / desktop conversion rate) + 1
(mobile conversion rate / desktop conversion rate) – 1

 Answer is- (mobile conversion rate / desktop conversion rate) x 100
GA
Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.