Home › Mobile Advertising Certification The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT: By · Friday, August 14, 2015 The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT: Functionality Intent Differing screen size Context Answer is – Intent Mobile Advertising Certification GA Gaurav Arora, Digital Media Lead. 10+ years running paid media and tracking for brands in the USA, UK and Canada.